Modern Chinese Men s Lifestyle Magazines - 3537 Words

Evaluate the image of the ideal man constructed in contemporary Chinese men’s lifestyle magazines. Introduction The development of Chinese men’s lifestyle magazines was held by back by the government’s strict control until the 1990s (Siyu, 2012). Such magazines are consequently a relatively recent topic of discussion and, as an emerging form of popular culture, they have also begun to exert an increasingly significant influence on what it means to be a man in today’s China (Song and Lee, 2010). This essay will compare the traditional ideal image of the Chinese man, through conventional values such as wen and wu, to identify the ideal man constructed in modern Chinese lifestyle magazines today. If the genders were previously separated from one another through these dichotomies, how does the modern ideal man compare? The ideal man in the Communist era was of an androgynous nature, and thus began a more blurred definition of the constructed gender images. This essay analyses the ‘blurring’ through the idea of ‘metrosexuality’ and uses currently circulated magazines as the foundations of its discussion. Following this, increasing globalisation in the world has produced certain new features of the â€Å"ideal† image (Ji, 2010), which has led to further and more sophisticated gender images in China. This is visible through the analogy of the imported ‘new man’ and ‘new lad’ from the West, specifically from the UK. This will be covered in detail in what follows. The concept ofShow MoreRelatedCoach Concept Of Coach Company1599 Words   |  7 Pagesinternational markets. Coach Incorporated markets a lifestyle to a loyal customer base. At the same time they provide consumers with fresh, compelling, and innovative products that are extremely well made at an attractive price. (Coach Incorporated, 2015) We note that in their responses to customer demands for both fashion and function, Coach Incorporated offers various styles and product categories. 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